"This is a must-read."

"A humane, nuanced, humorous, insightful work."

"Smith has a great deal of fun while learning to code...however, much of his absorbing book asks serious questions."

"With insight and wit Smith recounts his immersion in this sometimes strange fraternity."

"An engaging plunge into the world of code and its transformative implications."

"Smith paints a fascinating—and, ultimately, unsettling—portrait of a technology into which most people have little insight."

"Andrew Smith, who has written absorbingly about astronauts and the dotcom bubble here explores the "haunting alien logic" of computer code."

"Smith's odyssey leads to encounters that question the deepest mysteries of the human condition."

"A wide-ranging and very well-written book."

"Glorious...a journey well worth joining in on."

"I enjoyed this even more than Moondust...endlessly fascinating."

"A searing philosophical take on the ravages of the digital age."

"A sophisticated analysis that would make Marshall McLuhan proud."

"Dense, prickly and rewarding."

"A terrific, unusual, uncategorizable book, written in a witty and engaging style that belies the seriousness of its purpose."

"I loved this—it was humane, thoughtful, thought-provoking, and occasionally very funny."

"Truly something special."